Watch the segment of a Channelscaler’s webinar  “Designing and Scaling High-Performance Partner Programs ”  where I joined expert panel to explore the critical building blocks of modern partner program success. This snippet dives into the foundational strategies required to align partner incentives, capabilities, and experiences with your overall business objectives. Watch Our Segment Watch Full Webinar

I joined Russ Powell, Founder and CEO of Sharper B2B Marketing, to talk about what it takes to build a successful Partner Program from scratch. Listen to the Podcast on Spotify

In this Comms Dealer  feature, we look at how Vendors can better support Managed Service Providers (MSPs) in a channel now defined by services, not sales. Traditional program elements (rebates, training, portals) are no longer enough. True enablement means shared strategy, flexibility, and co-investment. We explore how Vendors can move from onboarding to real partnership enablement - building trust, alignment, and joint value with the MSPs shaping today’s channel. Read the ar

In this Comms Dealer  article, we share some of the common mistakes we've seen vendors make when building Channel Programs, and how to avoid them. Drawing on years of experience in the Channel, we outline the fundamentals of getting it right from the start: from defining your ideal partner profile and value proposition to removing friction and building trust. A strong Channel Program isn’t built on paperwork. It's built on clarity, simplicity, and partnership from day one. Re

In October's article for Comms Dealer  , we dig into one of the most overlooked fundamentals of channel success - the Ideal Partner Profile (IPP).  Too often, vendors pour time and investment into partner programs without first defining who their best-fit partners really are. In the piece, we share why clarity on your IPP is the foundation for building programs that truly resonate - helping vendors focus resources, drive engagement, and create real mutual value. Read the Art

In this Comms Dealer   feature, we explore why onboarding should never be treated as the finish line in partner engagement. Signing the agreement is just the beginning - the real impact comes from structured, ongoing enablement that helps partners activate, perform, and grow. We share how vendors can build continuous enablement programs that evolve with partner maturity, combining accessible tools, technical depth, and real-world support to drive lasting success. Read the art

In July's Comms Dealer  column,  we explore how Vendors can evolve their Partner relationships in a service-driven world. The most successful Vendors today are those who move beyond transactional models and collaborate with Partners through co-development, flexible pricing, and practical enablement. By building transparent, adaptable partnerships rather than one-size-fits-all programs, Vendors can create real differentiation, stronger alliances, and better outcomes for custom