Channel Program Audit
& Evaluation
Our Channel Program Audit and Evaluation service delivers a comprehensive review of your Partner Program to ensure alignment with business goals and optimize growth. We assess program structure, partner tiers, incentives, and enablement resources, as well as financial health, including profitability and partner-level margins. We assess your channel ecosystem's health and satisfaction levels while identifying compliance and risk areas that may hinder success
Channel Program Redesign & Improvement
We can optimize your channel’s performance with a refreshed program structure, including redesigned partner tiers, incentives, and rewards aligned with business objectives. Drive digital transformation by implementing or enhancing PRM systems and Partner Portals for improved accessibility and efficiency. Strengthen enablement programs to equip partners with the training and certifications needed to effectively sell, deploy, and support your solutions.
Channel Strategy Development
Optimize go-to-market strategies to boost partner engagement, expand market reach, and ensure alignment with corporate goals. Drive partner-led revenue growth through targeted enablement, co-marketing, and enhanced sales collaboration. Tailor channel segmentation based on partner capabilities, market opportunities, and vertical focus to maximize investment and resource allocation.
Channel Governance
& Operational Efficiency
Enhance operational efficiency by streamlining partner onboarding, deal registration, and other processes for improved scalability. Establish governance frameworks for consistent program management and compliance, with clear guidance to maintain operational integrity. Align PRM and CRM systems to improve data flow, track partner activity, and provide comprehensive visibility into partner performance.
Channel Performance Benchmarking
Define and track KPIs to measure partner success, revenue contribution, and program effectiveness. Conduct in-depth performance analysis to identify high-performing and underperforming partners across key areas, and leverage competitive benchmarking to highlight strengths and opportunities for improvement relative to industry standards.
Partner Engagement & Relationship Building
Enhance partner experience by reducing friction points and fostering loyalty. Facilitate Joint Business Planning sessions to align growth objectives, co-marketing initiatives, and investment opportunities with top partners. Design targeted incentive programs that drive performance and strengthen alignment with company goals
Training and Enablement
We develop and enhance partner training programs, including certification tracks tailored to specific partner roles, ensuring they can sell, deploy, and support your products effectively. We also offer in-depth sales and technical workshops to prepare partners for new product launches and solution selling. Additionally, we assess and improve Channel Account Manager capabilities to align their skills with business goals and drive better partner outcomes.
Change Management &
Partner Adoption
We guide the effective rollout of new programs, tools, or strategies to ensure quick adoption and minimize resistance across your partner network. We also implement structured feedback loops to gather partner insights and recommend improvements, including the establishment of a Partner Advisory Council. Additionally, we review pricing models and discount structures to maintain competitiveness while safeguarding margins.