Partnering for Growth: The New Rules of Vendor Success

In July's Comms Dealer column, we explore how Vendors can evolve their Partner relationships in a service-driven world. The most successful Vendors today are those who move beyond transactional models and collaborate with Partners through co-development, flexible pricing, and practical enablement. By building transparent, adaptable partnerships rather than one-size-fits-all programs, Vendors can create real differentiation, stronger alliances, and better outcomes for customers.

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