The First Step Most Vendors Skip: Getting the Ideal Partner Profile Right

In October's article for Comms Dealer , we dig into one of the most overlooked fundamentals of channel success - the Ideal Partner Profile (IPP). Too often, vendors pour time and investment into partner programs without first defining who their best-fit partners really are. In the piece, we share why clarity on your IPP is the foundation for building programs that truly resonate - helping vendors focus resources, drive engagement, and create real mutual value.

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