Getting Channel Program Design Right from the Start

In this Comms Dealer article, we share some of the common mistakes we've seen vendors make when building Channel Programs, and how to avoid them. Drawing on years of experience in the Channel, we outline the fundamentals of getting it right from the start: from defining your ideal partner profile and value proposition to removing friction and building trust. A strong Channel Program isn’t built on paperwork. It's built on clarity, simplicity, and partnership from day one.

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